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Imagine standing barefoot with early adopters as they assemble a prototype gadget on a kitchen counter. The rhythm of their hands, the...

Five thousand years ago a Sumerian merchant pressed a cylinder seal into clay amphorae of oil, guaranteeing provenance across caravan...

Finance chiefs track numbers; brand strategists track meaning—and meaning, it turns out, drives numbers. When LEGO teetered on bankruptcy...

Leonardo once noted that a sketch should “hold the soul of a man.” Your personal brand statement must do the same—twelve words that...