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Through the Keyhole: Ethnographic Research and the Science of Seeing
Imagine standing barefoot with early adopters as they assemble a prototype gadget on a kitchen counter. The rhythm of their hands, the...

Rafa Maximo
Jun 221 min read
From Firebrands to Algorithms: A Short History of Branding
Five thousand years ago a Sumerian merchant pressed a cylinder seal into clay amphorae of oil, guaranteeing provenance across caravan...

Rafa Maximo
Jun 221 min read
The Invisible Conductor: Why Branding Orchestrates the Whole Enterprise
Finance chiefs track numbers; brand strategists track meaning—and meaning, it turns out, drives numbers. When LEGO teetered on bankruptcy...

Rafa Maximo
Jun 221 min read
Carving a North Star: Writing Your Personal Brand Statement
Leonardo once noted that a sketch should “hold the soul of a man.” Your personal brand statement must do the same—twelve words that...

Rafa Maximo
Jun 221 min read
Small Brands, Grand Stories: The Real Effects of Branding on Small Businesses
Step into any city at dawn and you’ll spot two cafés opening their doors. One wears a clear identity—its sign a confident serif, its...

Rafa Maximo
Jun 221 min read
Nine Branding Best Practices for 2025: Forge Once, Flex Forever
Motion Before Static – A logo that moves colonises memory. Dark-Mode Native – Your palette must glow against midnight. Tokenise or Die...

Rafa Maximo
Jun 171 min read
Inside Malta’s Four Labs: From Diagnosis to Identity, Without the Agency Hangover
1. Brand Pulse Check – Five-Day X-Ray 10 slides, 3 quick wins, fee credited forward. 2. Digital Ethnography Immersion – 21-Day Shadow We...

Rafa Maximo
Jun 171 min read
Of Heroes and Sages: A Field Guide to Brand Archetypes
Jung whispered that mankind dreams in twelve costumes. Dress your brand wisely and the minds of millions recognise you on sight. The...

Rafa Maximo
Jun 171 min read
Branding Unmasked: The Invisible Hand That Raises Prices and Lowers Risk
A Logo Is a Candle; Branding Is the Constellation Branding is not the spark; it is the constellation by which wandering buyers steer....

Rafa Maximo
Jun 171 min read
Malta & Da Vinci: Seven Renaissance Virtues for Brands That Seek Immortality
“Study the science of art and the art of science,” thundered Leonardo. At Malta we obey, for we too are half-alchemist,...

Rafa Maximo
Jun 172 min read
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