WHAT WE DO
Anthropology-driven insights, Da Vinci-inspired principles, AI-powered growth, delivered in one seamless brand lab. - Branding that builds authority and drives revenue.
OUR METHODOLOGY
Curiosità (Curiosity) An insatiable desire to learn, investigate and understand the world. Dimostrazione (Demonstration) Commitment to direct experience, practice and learning through observation. Sensazione (Sensation) Continuous development of the senses, especially vision. Sfumato (Literally "in smoke") The ability to embrace ambiguity, uncertainty and complexity. Arte/Scienza (Art and Science) Balance between logic and imagination; between science and art. Corporalità (Bodiliness) The cultivation of the body as part of intellectual and emotional development. Connessione (Connection) Recognition of the interconnectedness of all things.
Our process is based on real people's behavior through anthropology, and by Leonardo Da Vinci’s principles.
We don’t deliver ready-made packages — we deliver customized strategic paths, created for brands that want to grow with clarity, intention and relevance.
FOR BRANDS READY TO LEAD THEIR OWN EVOLUTION
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Systems thinking: strategy, design and performance work as one.
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Anthropological depth: decisions grounded in real human behaviour.
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Experience-first: we design how the brand is lived, not just how it looks.
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AI with soul: technology amplifies creativity, never replaces it.
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Renaissance rigour: guided by timeless principles, proven by modern results.
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Enablement: we hand you the playbook so your team stays in control.
INSPIRED BY DA VINCI, DRIVEN BY RAFA MAXIMO
With 18 years of experience with brands, Rafa has built a solid career working with global companies such as Nespresso, HBO, Shell, P&G, Latam and Playstation. In Miami, he led training initiatives in brand development and digital presence for Meta, impacting more than 4 million people.
A Branding specialist from IE University in Spain, Graphic Designer from CalArts University and Certified in Artificial Intelligence by Harvard, he has coached more than 3 thousand businesses on brand presence, has a master's degree in media anthropology and is a speaker at internationally renowned conferences such as Adweek, IAB, and Endeavor. He is currently a professor of Marketing and Artificial Intelligence in master's programs in Berlin, Germany.
He founded Malta with the purpose of transforming brands into protagonists of their own development. Combining practice and knowledge, offering strategic solutions so that businesses become relevant, beloved and recognized brands.
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Malta Branding fuses digital anthropology with Da Vinci’s timeless principles to close the gap between what your brand says and what your audience feels. Through a four-step ladder—Brand Diagnosis, Ethnographic Immersion, Strategy & Experience, and Identity Design—we uncover the linchpin factors that make people buy, build resonant narratives, and manifest them visually. Whether you need a rapid audit, deep cultural insights, a full rebrand, or a logo that finally feels right, our modular products slot into your roadmap like precision gears—each one a standalone win, all of them compounding value.
BRANDS WORKED WITH
WHAT CLIENTS SAY
T.M. - CEO
"They brought a very clear vision of the brand's current positioning and practical lines of action to achieve the company's objective. They “dived” into our universe to capture the various peculiarities of the business and propose feasible adjustments."
N.C. - Consultant
"It made me have more clarity about my audience and the strategies for how to reach them organically. That way, I started to direct my time and money more assertively."
G.J. - Marketing Manager
"A strong international business vision, with the ability to respond distinctly to local needs.
A real asset”
SOME RESULTS
+6x
daily conversions compared to the brand’s historic average.
+31%
conversions, -35% CPA on a CPG launch in under six weeks.
+60%
revenue, +120% liquidity after cross-market program.
+22x
new members subscriptions from leads than typical campaigns.